Sex Toys

Buy the best sex toys from the online Loving Joy Adult Sex Toy Shop where you will be able to find all the sex toys you will ever need. Browse our collection of sex toys today and choose from dildos, masturbation aids, marital aids, ben wa balls, butterfly vibrators, sexcessories and many other sex toys today!

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Sex Toy Guides

Browse our adult toy guides that have been created in order to help you choose the right sex toy. You can view all our guides on sex toys, which include guides to vibrators, dildos, ben wa balls, anal beads, sex dolls and many other types of sex toys.

Frequently Asked Sex Toy Questions

What are Sex Toys?

Sex toys are primarily devices that are used for masturbation, they can be used solo or with a partner. Originally sex toys were referred to as marital aids or sex aids. Sex toys are usually sold in sex shops, however they can be found more and more in online sex toy stores.
There are many different types of sex toys including dildos, vibrators, male masturbators and strap on dildos. Many sex toys are created to be realistic and may be vibrating, or non vibrating. However, non-phallic sex toys are quickly rising in popularity. This is thought to be due to making them look more fun, and therefore less intimidating to the user. The sex toy industry as a whole is growing rapidly, this growth has been put down to younger generations being more experimental and open about adult toys, as well as more and more sex toys being visible in television shows and widely spoken about in other media outlets.

Why buy Sex Toys?

Loving Joy has been at the forefront of manufacturing adult toys since 2009, with a huge catalogue ranging from sex toys for women, sex toys for men and sex toys for couples. Our sex toys can be found globally thanks to the innovative and unique design from some of our best-selling products such as the Loving Joy Power Bullet Vibrator, Loving Joy DUA Interchangeable Vibrator, the Loving Joy VERSA Flexible Vibrator, and the REV1000 rotating male masturbator. Loving Joy continues to release new and innovative sex toys, four of which received nominations from the ETO for the following categories; most innovative sex toy; best new sex toy; best new couples product; and best fetish brand.

Buy sex toys online from the official Loving Joy store before 4 pm for same day dispatch (Monday to Friday) and receive your sex toys on next day delivery.

Remember when you choose Loving Joy you are choosing quality and so we offer a 1-year warranty on all Loving Joy adult toys. Loving quality, loving value, loving pleasure, Loving Joy.

How to use Sex Toys?
Sex toys can be used in a variety of ways. There are numerous different types of sex toys, including vibrating ones, and non-vibrating ones like dildos. Using a dildo is extremely easy. Apply a bit of lubricant to the toy, and yourself. Begin by using it for clitoral stimulation and then start inserting it. There are a variety of thrusting motions you can use. For more information on this take a look at the bottom of our dildos category.
Using a vibrator is very similar to a dildo, except vibrators vibrate, often having multi speed settings and functions. Many vibrators are designed for internal or clitoral stimulation, or both. To find out how to use different types of vibrators take a look at the bottom of each of our vibrators category pages which includes rabbit vibrators, butterfly vibrators, clitoral vibrators, bullet vibrators and realistic vibrators.
Using anal sex toys are also very straight forward. When using butt plugs, prostate massagers or anal beads, always lubricate the product and your anus. Once lubricated you can then insert the adult toy. Always clean anal toys after you have used them.
Male sex toys are also easy to use. Again, clean the product before use, and lubricate both your manhood and the male sex toy, especially if you are using a male masturbator, artificial vagina or a penis sleeve. You don’t need to worry about lubrication so much if you are using a cock ring. For more information on how to use male sex toys look at the description of the product as these usually have great tips about how to get the best out of your sex toy on them.
What are the Best Sex Toys?
Sex toys are extremely popular with both men, women and couples. When buying anything you would always want to buy the best, so why should it be any different when buying sex toys. To help you choose the best sex toy our experts have created a guide to our top 25 sex toys:

Jessica Rabbit Vibrator - The Original

Jessica Rabbit Vibrator – The Original

The Original Jessica Rabbit Vibrator is our best sex toy and has been since its launch in 2009. This rabbit vibrator features pearl beads in the shaft that are designed to provide incredible internal stimulation. This sex toy also features bunny ears that are designed to provide targeted clitoral stimulation. If you use this rabbit vibrator correctly then you can experience a blended orgasm which is where you have a simultaneous clitoral and internal climax.

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Loving Joy Realistic Dildo - 6 Inch

Loving Joy 6 Inch Realistic Dildo with Suction Cup

The Loving Joy Realistic Dildo is an incredibly realistic penetrative sex toy that is designed to be used for both vaginal and anal penetration. This realistic dildo is designed to be used by both men and women. This dildo features a suction cup at the base which is designed to be stuck to any flat surface. The dildo can also be attached to a strap-on harness, turning it into a strap-on dildo.

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Loving Joy VITA Magic Wand Vibrator

Loving Joy VITA Wand Vibrator

The Loving Joy VITA Wand Vibrator was the first rechargeable wand vibrator that Loving Joy launched. The VITA is an extremely powerful vibrator that features ten extraordinary functions. The VITA is made up of a long handle that has an easy to use control pad on it. At the top of the handle is a slim neck and finally a ball. The rounded ball at the tip features the powerful vibrating motor. The ball is also made from high quality silicone that is extremely smooth and feels great when it massages you.

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Bound to Please Breathable Ball Gag Red

Bound to Please Breathable Ball Gag

The Bound to Please Breathable Ball Gag is one of our best sex toys & best types of BDSM equipment. The breathable ball gag is the perfect bondage gag for beginners. It features a plastic gag that has numerous holes in it allowing for the wearer to still breath. The ball gag also features two O-Rings allowing for other types of bondage gear to be added.

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REV1000 Rotating Male Masturbator with Box

REV1000 Rotating Male Vibrator

The REV1000 Masturbation Aid is one of our best sex toys for men. This male vibrator features a 7 rotating settings and 7 speeds. This gives you a total of 49 different functions. The REV1000 Male Vibrator features an ergonomically designed handle that allows you to easily control the numerous different functions. The REV1000 also features an internal sleeve that has nodules on it to deliver even more stimulation.

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Loving Joy 10 Function Rechargeable Remote Controlled Egg

Loving Joy 10 Function Remote Control Vibrating Love Egg

This vibrating love egg is our best sex toy for couples. It features an extremely powerful vibrating motor that is located inside the love egg. This vibrating sex toy has a total of 10 functions to choose from. It also features Loving Joy’s most powerful setting, which causes extremely powerful vibrations for 18 seconds. You can activate this by clicking the lightening bolt on the remote control.

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Bound to Please Bondage Tape

Bound to Please Bondage Tape

The Bound to Please Bondage Tape allows for your to quickly restrain your partner. Bondage tape sticks to itself, and not to the skin, so it won’t rub against your skin. Bondage tape allows for you to make custom restraints and quickly restrain your lover. You can also use bondage tape to make improvised fetish clothing.

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Loving Joy Metal Love Ring

Bound to Please Metal Cock Ring 45 mm

The Bound to Please Metal Cock Ring is not only one of our best sex toys but is also our best cock ring. This metal sex toy is designed to be worn around the shaft and balls. It is designed to restrict blood from leaving the penis. This helps to give the wearer a bigger and harder erection.

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Crystal Butt Plug

Precious Metals Heart Shaped Metal Butt Plug

The Precious Metals Jewelled Butt Plug is one of our best anal sex toys and best butt plugs. It features a beginners friendly size, a slim neck, and a wide base. The pointed tip allows for easy insertion, whilst the wide base prevents it from completely entering the rectum. This butt plug is made from an aluminium alloy meaning that it can be used with oil-, silicone-, or water-based lubricant.

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Loving Joy Triple Ripple Anal Beads

Loving Joy Silicone Anal Beads

The Loving Joy Triple Ripple Silicone Anal Beads feature three different sized silicone spheres that are joined together. These anal beads are designed to be slowly inserted and then pulled out at varying speeds for a variety of different sensations. These anal beads feature a pull cord at the base for safe retrieval.

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Loving Joy Realistic Vibrator with Remote Control

Loving Joy Realistic Vibrating Dildo

The Loving Joy Super Gybrator is a realistic vibrating and rotating dildo. This dildo is made from high quality TPE that gives it an extremely realistic feel. This vibrating dildo is also remote controlled, allowing for you to easily change through the different speeds and functions that this vibrating sex toy has to offer.

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Loving Joy Power Bullet Vibrator

Loving Joy Power Bullet Vibrator

The Loving Joy Power Bullet Vibrator has been one of our best sex toys every since it was voted as one of the best vibrators by the God Housekeeping Tried & Tested Panel. This powerful bullet vibrator features a total of 20 different functions for you to choose from. It is designed to be used as a clitoral vibrator and features a small and discreet design.

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Loving Joy Real Feel Male Masturbator

Loving Joy Real Feel Male Masturbator

The Loving Joy Real Feel Male Masturbator is another one of our best sex toys. This male sex toy is designed to be used as a masturbation aid. The artificial vagina features a realistic design with a textured internal tunnel. It has an open ended design that allows for you to easily clean it.

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Loving Joy Strap On Harness

Loving Joy Universal Strap-On Harness

The Loving Joy Universal Strap-on Harness is perfect for those who are looking to get into a little bit of pegging. This harness features adjustable straps that feel comfortable to wear for long periods of time. This strap-on harness also comes with two different sized o-rings so you will be able to fit your favourite suction cup dildos into it.

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Loving Joy Suction Cup Dildo Made from Silicone

Loving Joy Silicone Dildo with Suction Cup

The Loving Joy Silicone Dildo with Suction Cup is our best silicone dildo. This dildo is made from high quality and extremely smooth silicone. It features a phallic, textured tip that is slightly curved to give even more stimulation. It also features one of the best suction cups that we have ever seen. The suction cup will stick to any flat surface or strap-on harness.

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Loving Joy Silicone Love Eggs

Loving Joy Pink Silicone Ben Wa Balls

The Loving Joy Pink Silicone Ben Wa Balls are designed to enhance sexual pleasure in women. Kegel balls are designed to be kept in the vagina for as long as possible. This then helps the user to strengthen their pelvic floor muscles, making their vagina feel tighter.

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Loving Joy Mighty Penis Extension Sleeve

Loving Joy Mighty 3 Inch Penis Extension Sleeve

The Loving Joy Mighty is a penis sleeve that is designed to give the wearer a total of 3 inches extra length. This penis sleeve can also increase girth in the wearer by up to 25%. It features a ball loop to ensure comfort and allowing it to stay on comfortably.

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Loving Joy Vibrating Love Ring

Loving Joy Vibrating Cock Ring

The Loving Joy Vibrating Cock Ring is one of our best male sex toys. It features a small bullet vibrator at the top of it that is designed to deliver clitoral stimulation to the partner of the wearer. This vibrating cock ring is also designed to enhance the wearers erection, making them harder for longer.

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Loving Joy Remote Controlled Wireless Egg Vibrator

Loving Joy Remote Control Love Egg

The Loving Joy Remote Controlled Vibrating Love Egg is another one of our best sex toys for couples. This vibrating love egg is great for foreplay with your partner, or even solo masturbation sessions. The vibrating love egg features a remote control that makes it extremely easy to control.

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Loving Joy VERSA Bendable Vibartor

Loving Joy VERSA Bendable Vibrator

The Loving Joy VERSA is a bendable vibrator that is the perfect sex toy for women and couples. This vibrating sex toy features two vibrating motors that are located either side. The middle section of the vibrator is flexible allowing you to bend it into any shape you like.

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Furry Fantasy Metal Butt Plug with Tail

Furry Fantasy Red Fox Tail Butt Plug

The Furry Fantasy Red Fox Tail Butt Plug is perfect for those who want to unleash their wild side. This metal butt plug features a pointed tip allowing for easy insertion. It also features a long red fox like tail attached to it. This tail butt plug is perfect for animal role play sessions.

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Cock Cage with Penis Plug

Impound Corkscrew Male Chastity Device

The Impound Corkscrew Male Chastity Device is one of our best sex toys for men. This cock cage is designed to prevent the wearer from getting an erection. This chastity belt also comes with a hollow urethral plug for additional security or satisfaction. What makes this very popular is that it comes with three different sized cock rings for a custom, more comfortable fit.

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Bound to Please Silicone Bondage Collar

Bound to Please Bondage Collar & Lead

The Bound to Please Bondage Collar with Lead is a silicone bondage collar. This piece of BDSM equipment is very popular with people who have an aversion to leather. This bondage collar is extremely smooth and feels great against the skin. It also features a d-ring that allows for the leash or other BDSM equipment to be attached.

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If you would like to view a guide on the best sex toys, then take a look at our best sex toys information.

If you want more sex toys, then take a look at our partner, SexToys.co.uk, who sell even more of the best sex toys available.

What are the Different Types of Sex Toys?

There are many different types of sex toys that you can buy from the Loving Joy online sex toys store. Below is a list of some of the most popular types of sex toys. If you would like to know more about the different types of adult toys, then take a look at our full guide on the different types of sex toys.

Anal Beads

Anal beads are one of the most popular types of anal sex toys. Anal beads consist of a series of different sized spheres that are joined together by a piece of string or silicone. These sex toys are designed to be inserted and then removed at different speeds for a variety of different sensations.

Butt Plug

Butt plugs are another type of anal sex toys. These adult toys look like the ace of spades. They feature a pointed tip that gradually gets larger in size. Eventually the size reduces and forms a neck that it then attached to a wide base. Butt plugs make great sex toys for both men and women.

Cock Ring

Cock rings are a type of male sex toy that are designed to be worn around the penis. These sex toys restrict blood flow, preventing blood from leaving the penis. This results in the user having a firmer erection. Cock rings are also referred to as erection rings or penis rings.

Dildo

Dildos are some of the most popular types of sex toys. There are many types of dildos available to buy including double ended dildos, glass dildos and even vibrating dildos. Dildos are a penetration toy and can be inserted vaginally, anally or orally. Dildos are a popular sex toy because they can be easily used to resemble sexual intercourse.

Double Penetration Dildo

Double penetration dildos are designed to provide dual stimulation to two erogenous zones. Double penetration dildos can either be used for vaginal to anal penetration, vaginal to vaginal penetration or even anal to anal penetration. Double penetration dildos are perfect for solo masturbation sessions or partnered play.

Erotic Electrostimulation Toys

Erotic electrostimulation toys are a type of sex toy that are designed to provide electrical waves throughout your body. These sex toys can be used as penetrative toys or as external massagers. These fetish sex toys are also used between two partners during foreplay.

Erotic Furniture, Love Chair or Sex Pillow

Erotic furniture, also called love chairs or sex pillows are a type of adult toy that are designed to enhance sexual activity by making penetration more pleasurable. Erotic furniture is designed to make it easier to hit erogenous zones that you wouldn’t usually be able to reach.

Nipple Clamp

Nipple clamps are said to be one of the most underrated sex toys for women. They are designed to be attached to the nipples, which causes blood flow to increase to the area. Nipple clamps are also a type of BDSM equipment.

Strap-on Dildo

Strap-on dildos are a type of sex toy that can be used as a penetrative sex toy to mimic sexual penetration. A dildo can be attached to a strap-on harness, creating a penetration toy that can be worn by one partner to penetrate another. This makes these adult toys extremely popular lesbian sex toys as they are able to provide sexual stimulation to their partner.

Ben Wa Balls

Ben Wa Balls are a type of female sex toy that are designed to enhance sexual stimulation and improve sexual intercourse. Using Ben Wa Balls frequently cause the vaginal walls to grow and strengthen. This can then cause the vagina to feel tighter for both partners, making penetration even more enjoyable.

Butterfly Vibrator

Butterfly vibrators are a type of vibrating sex toy that give dual stimulation to both the clitoris and the vagina. The vibrator features an arm that comes off it that resembles a butterfly. The butterfly has a bullet vibrator inside it that delivers vibration patterns to the user. Furthermore, these vibrators feature a penetration toy that also vibrates or rotates.

Clitoral Pump

Clitoral pumps are another type of female sex toy. These are similar to male penis pumps, but are designed to be put on the clitoris. The pump rests on the vagina and when pumped causes blood to rush to the vagina. The increased blood flow increases sensitivity and makes the clitoris even more pleasurable to touch.

Clitoral Vibrator

Clitoral vibrators are a type of vibrator that is designed solely for clitoral stimulation. They are designed for external stimulation. These sex toys are not penetrative toys, external massage. Clitoral vibrators are some of the most discreet sex toys available and have been designed to look like lipstick, sponges and many other everyday items.

Rabbit Vibrator

Rabbit vibrators are another type of sex toy that is designed to create a blended orgasm in women. Rabbit vibrators have two points of stimulation. They have rabbit ears for clitoral stimulation and a shaft that acts as a penetrative sex toy. This part of the sex toy features rotating beads or a bullet vibrator to provide internal stimulation.

Magic Wand Vibrator

Wand vibrators are some of the most powerful sex toys. They were originally designed as external massagers to alleviate muscle tension, however many women began to notice that the powerful vibration patterns felt incredible when applied to erogenous zones. Wand vibrators have a ball on the top that is attached to a big handle which acts as the controller.

Artificial Vagina

Artificial vaginas are a type of male masturbator. Masturbatory aids like this are designed to enhance male sexual stimulation. Artificial vaginas are designed to resemble female genitalia. These male sex toys feature numerous ridges and nodules for enhanced sexual stimulation.

Prostate Massager

Prostate massgers are a type of anal sex toys for men that feature a curved shaft that applies pressure to the male prostate gland. Prostate massagers can be used as hands free sex toys and worn during penetrative sex with another partner.

Anal Vibrator

Anal vibrators are a type of anal penetration toys that are designed to be inserted into the anus. These sex toys also have various vibration patterns that feel incredible.

G-spot Vibrator

G-spot vibrators are sex toys that are designed to stimulate the female g-spot. These vibrating sex toys usually feature a curved shaft with a flat tip allowing for even more targeted sexual stimulation.

Love Egg

Love eggs are a type of vibrating sex toy. Love eggs feature vibrating motors that can be controlled by a remote control or even on the vibrating sex toy itself. Love eggs are extremely popular female sex toys and are readily available to purchase from the Loving Joy web shop.

There are many more types of sex toys, if you would like to know more information on these then contact us and one of our sex toy experts will get back to you as soon as possible.

Loving Joy Is a leading manufacturer of all the different types of sex toys and adult toys on the market, so rest assured you will be more than likely to find the right sex toy for you! If you can’t, and you would like some help, then please feel free to contact us and one of our experts will get back to you.