Loving Joy About Us

Loving Joy is a dynamic UK based sex toy brand that aims to bring excellence in quality and continued innovation of adult products. Loving Joy has been manufacturing sex toys, vibrators, dildos, male masturbators, anal sex toys, bondage gear, lubricants and other sexual health and well being products since 2009. When you buy a Loving Joy product you are choosing quality and so we offer a 1-year warranty on all Loving Joy products. Loving quality, loving value, loving pleasure, Loving Joy.

Where can I buy Loving Joy products?

Loving Joy products can be found globally in various online and physical stores. To view all our partners click here.

Terms and Conditions

Age of Consent

By purchasing from the official online Loving Joy store you declare that you are 18 years of age or above. If it is discovered that you are not of the legal age to purchase from this website then Loving Joy is not obliged to accept your order.

Contract Formation

Orders made through the official Loving Joy store are subject to acceptance and availability. Loving Joy Limited may choose at any time to cancel your order. No contract will officially exist between yourself and Loving Joy Limited until your parcel has been dispatched.

Loving Joy Limited provides a secure checkout for the encrypted delivery of sensitive customer information such as contact and credit card details.

Data Protection

Loving Joy Limited is compliant with the Data Protection Act, your details will not be passed on to any third party without prior consent.

Privacy Policy

We may use personal information to provide the service you have requested. We will only use this information for auditing, research and analysis to operate and improve our technologies and services, it is never sold nor passed on without consent.

Our site allows you to opt out of receiving information from us when we request your information. Also if you want to opt out at a later point, you can do so by emailing us @ customerservice@lovingjoy.co.uk

We use cookies and other technologies only where required for our shopping technology to work. Your personal information will never be stored in any cookies generated by our systems.

Delivery Information

Loving Joy offers global shipping, and dispatches orders placed before 4 pm Monday – Friday. All orders are shipped in plain and discreet packaging. Orders placed after 4 will be shipped the next working day. Please see our delivery costs below:



All goods sold through this website are sold as novelty goods, as such Loving Joy Limited cannot accept responsibility for any injury caused by the user.

All Loving Joy products have a 1 year product guarantee, Loving Joy Limited will uphold this guarantee as long as the products have been used in the way that they were intended to.  The product guarantee means that Loving Joy will replace the faulty product with the same product, or one of a similar price if the original product is out of stock or discontinued. The customer must be able to prove that they originally bought the product from the official online Loving Joy store.


Material on this website may not be copied, reproduced or downloaded without prior permission from Loving Joy Limited.

Acceptance of Terms and Conditions

Use of this site constitutes your acceptance of these terms and conditions, which take effect on the date of which you first use the site. These terms and conditions do not affect your statutory rights.

If you have any further questions please feel free to contact us via email on customerservice@lovingjoy.co.uk